![]() Add a “call to action” to get people to follow on social channels such as Instagram or Twitter. Don’t just install “Coming Soon” window signage. Build a client base before the doors open. Windows are a marketing tool and on every day, 7 days a week. Get Subscribers (and Customers) BEFORE You Open Now that you have some ideas on how to stay true to your brand, let’s talk more about actual graphics and tips for making the most of them. Many people may not know it was designed in 1973 by Massimo Vignelli. It’s hard not to think of the Bloomingdales brand without thinking of the bag. For instance, Stephen points out the Bloomingdale’s brown bag, which is iconic. “Create unexpected branding moments,” Stephen says. “Impactful content and motion graphics should elevate the story, not create clutter,” Stephen says.Ībove all, make it a memorable experience. In other words, what story you are selling? Luxury? Lifestyle? Excitement? Incorporate it. ![]() “Wayfinding and placemaking should have a personality, and not just be an afterthought.” Therefore, “Material selection and detailing say a lot about who you are as a company,” Stephen says. ![]() Secondly, branding and experience design is a balance of messaging and interior design decisions. ”Ībove all, step away from your computer and leave the phone. Just don’t forget your mask and hand sanitizer. “Don’t find inspiration on the internet,” Stephen says, “Go see a movie or go to a museum.” Yes, really. Observe what’s working and pay attention to what isn’t. Firstly, see what bigger companies are doing. However, this doesn’t mean you can’t get inspiration from other businesses. ![]() “A shake shack and a jewelry store are not going to have the same type of signage. Killion points out there is no one sign that fits all: Big and bold brand? Then go for super scale storytelling. If the brand is quiet or reserved, consider an understated or minimal design. “A signage package should reflect the ethos of the brand itself,” says Stephen. And gives me an excuse to add a video to this blog of one of my favorite bands. So, how do you start to think of retail branding and signage? Who Are You?Īs the Who once sang: Who are You? It’s a good question and great place to start. “With such varied backgrounds as motion design, architecture, software engineering and brand strategy under one roof, we bring a unique perspective and increased efficiency to solving complex problems for branded environments, themed entertainment, public spaces, events and retail.” Their team has worked on numerous retail and experiential projects. Stephen is an associate creative director at Leviathan, a creative design studio in Chicago. So we contacted our friend Stephen Killion and he let us pick his brain on how to generate retail signage ideas. However, we had not found many with insights or tips from designers that had worked on these types of environments. And many articles on the web that cover the subject. However, what does it take to create an experience that attracts customers and is authentic to your brand? First, we wanted to share an interesting statistic from the Sign Research Foundation.įrom visual merchandising to literally hanging graphics from the ceiling, there are many types of retail signage to consider. You want to create as much awareness as possible and start brainstorming retail signage ideas. The lease is secured, the website is almost finished and you’re getting ready to open the doors. Get Subscribers (and Customers) BEFORE You Open.
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